Mercedes-Benz
Communications Strategy Plan“The Next Generation of Luxury”
THE WHAT: As part of a spec campaign for Mercedes-Benz, our student agency, Momentum, identified a strategic opportunity for the iconic automotive brand and developed an integrated communications campaign to capitalize on it.
THE ASK: Develop a six-month national communications plan for 2027 with a clear campaign goal, measurable objectives, and defined KPIs to evaluate success. Build a cohesive Paid, Earned, and Owned (PEO) media strategy, justify channel selections, and prioritize media investments based on budget allocation and projected performance metrics, including impressions and clicks.
MY ROLE: As Creative Lead, I transformed our strategic recommendations into a visually compelling, cohesive presentation that brought the campaign to life. I focused on creating a polished visual narrative that communicated our ideas clearly, strengthened the overall concept, and kept the audience engaged from start to finish.
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